The Pure Edit

A British interiors brand built on the idea that relaxed, beautiful home furnishings should be sustainable. Decisions regarding materials and working partnerships are all made with the environment in mind.

We are of similar belief that the homes we help create should be aesthetic and responsible in equal measure.

A considered collection

The range includes fabric, wallpaper, cushions, made-to-measure curtains and blinds, produced from natural and recycled materials.

Fabrics are made from organic cotton, linen, hemp and recycled fibres, with the organic cotton GOTS certified to strict social and environmental standards throughout the supply chain.

Designs are nature-inspired, with a colour palette drawn from the natural world's earthy tones, soft neutrals and botanical prints.

Mindfully sourced

The Pure Edit works closely with skilled craftspeople in the UK wherever possible, reducing product miles and supporting local industry. Their commitment to transparency means you always know what's in the products you're buying.

Strong design and strong values belong together, just like The Pure Edit belongs in your home.

1 Cremorne Rd, Sutton Coldfield,
Birmingham, B75 5AL

Monday          09:00 - 17:30

Tuesday          09:00 - 17:30

Wednesday    09:00 - 17:30

Thursday        09:00 - 17:30

Friday             09:00 - 17:30

Saturday         10:00 - 16:00

Sunday           Closed